{"id":6179,"date":"2026-05-14T20:44:59","date_gmt":"2026-05-15T00:44:59","guid":{"rendered":"https:\/\/www.dryject.com\/?p=6179"},"modified":"2026-05-14T22:28:10","modified_gmt":"2026-05-15T02:28:10","slug":"dryject-website-wins-national-award","status":"publish","type":"post","link":"https:\/\/www.dryject.com\/fr\/dryject-website-wins-national-award\/","title":{"rendered":"DryJect Website Wins National Award"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6179\" class=\"elementor elementor-6179\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0b5681 elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-top elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"f0b5681\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d43fb5a\" data-id=\"4d43fb5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-302bc2b3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"302bc2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DryJect Website Wins National Award<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3901d878 e-flex e-con-boxed e-con e-parent\" data-id=\"3901d878\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b2eb08 elementor-widget elementor-widget-text-editor\" data-id=\"22b2eb08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The redesign of the <a href=\"https:\/\/www.dryject.com\/fr\/\" target=\"_blank\" rel=\"noopener\">DryJect.com<\/a> website was recently honored with a national marketing award from the <a href=\"https:\/\/toca.org\/\" target=\"_blank\" rel=\"noopener\">Turf and Ornamental Communicators Association<\/a> (TOCA) during the organization\u2019s annual conference and awards ceremony, held in Cleveland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7901ce6 elementor-widget elementor-widget-image\" data-id=\"7901ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2459\" height=\"1605\" src=\"https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026.jpg\" class=\"attachment-full size-full wp-image-6193\" alt=\"DryJect TOCA Award 2026\" srcset=\"https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026.jpg 2459w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-300x196.jpg 300w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-1024x668.jpg 1024w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-768x501.jpg 768w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-1536x1003.jpg 1536w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-2048x1337.jpg 2048w, https:\/\/www.dryject.com\/wp-content\/uploads\/2026\/05\/DryJect-TOCA-Award-2026-18x12.jpg 18w\" sizes=\"(max-width: 2459px) 100vw, 2459px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f65c45 elementor-widget elementor-widget-text-editor\" data-id=\"3f65c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cOur goal in redesigning the website was to create a comprehensive resource to present the data behind the DryJect turfgrass maintenance process on golf courses and sports fields. We wanted to share the DryJect story with potential customers, and to support the efforts of our service providers around the world. Winning a national award for this effort is a great honor, and we were thrilled to receive it,\u201d said John Paddock, president of DryJect\u00ae.<\/p><p>During the website redesign, the web developers organized the existing materials, identified statistics buried in research papers, reorganized the site map flow, designed new graphics and brand-specific materials, and wrote new content focused on search engine optimization ((SEO).<\/p><h2>Improvements included:<\/h2><ul><li>Streamlined the global navigation from a long list of dropdowns and menus to only 5 key pages: HOME, ABOUT, RESEARCH, BOOK A SERVICE, BECOME A FRANCHISEE<\/li><li>Replaced a text list of franchisees with an integrative map that allows potential customers to click on their state or country to find a service provider near them. Then, created a landing page for each franchisee to give them a DryJect-specific web presence.<\/li><li>Reduced page count from 150 to 59. The remaining pages are mostly links to supporting PDFs and franchisee landing pages.<\/li><li>Edited an existing video that was buried on an interior page and converted it to an edge-to-edge video loop at the top of the Home Page hero screen for an instant product demo to dramatic effect.<\/li><li>For better brand cohesion, the team lifted the blue sky color from the video and incorporated it into the branding palette, then used the new blue as the color for all Call to Action buttons.<\/li><li>Created a lead generation system on the footer of every page that allows interested turfgrass managers to request demos from franchisees, or to contact the manufacturer for franchisee information. This eliminated the need for a standalone contact page.<\/li><li>Dug through decades worth of research papers, charts, and articles to find lost gems of scientific proof that the machine\u2019s service works with demonstrable effectiveness. That information was translated into colorful, easy-to-read charts and diagrams that tell the product\u2019s benefit story.<\/li><li>Added Google Translate to the site as customers are international, with a focus on English, Mexican Spanish, and French Canadian.<\/li><li>Added SEO terms, title, and meta tags, submitted the site to search engines, and optimized on-page SEO.<\/li><\/ul><h2>The Outcome:<\/h2><p>The new Dryject.com launched on July 2, 2025. A month later, organic visitors to the site had nearly doubled.<\/p><p><a href=\"https:\/\/www.dryject.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Dryject.com<\/a>\u2019s TOCA entry competed against the marketing agencies that created new websites last year for green industry leaders such as EXMark and East Jordan Plastics. DryJect\u2019s website won a Merit award in the competition. The site was created and designed by the turfgrass industry marketing experts at <a href=\"https:\/\/whatsyouravocado.com\/\" target=\"_blank\" rel=\"noopener\">What\u2019s Your Avocado? Marketing and Public Relations<\/a>.<\/p><h2>About Dryject<\/h2><p>DryJect is a one-step service for golf courses and sports fields that combines the agronomic benefits of aeration, soil amendments, and topdressing all in one easy, simultaneous service with minimal disruption to play and turf condition. Based in Hatboro, PA, DryJect is manufactured in the USA. DryJect services are provided by independently-owned local DryJect franchisees. To find a local service provider or to learn more call 800-270-TURF \/ 215-444-0310 or visit <a href=\"https:\/\/www.dryject.com\/fr\/\" target=\"_blank\" rel=\"noopener\">dryject.com<\/a><\/p><h2>About TOCA<\/h2><p>Le <a href=\"https:\/\/toca.org\/\" target=\"_blank\" rel=\"noopener\">Turf and Ornamental Communicators Association<\/a> (TOCA) is comprised of editors, writers, publishers, photographers, public relations\/advertising practitioners, industry association leaders, manufacturers, and others involved in green industry communications. It is a national organization based in New Prague, MN.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Redesign of the DryJect.com website was honored with a national marketing award from the Turf and Ornamental Communicators Association &#8211; TOCA<\/p>","protected":false},"author":104,"featured_media":6193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DryJect Website Wins National Award - DryJect<\/title>\n<meta name=\"description\" content=\"Redesign of the DryJect.com website was honored with a national marketing award from the Turf and Ornamental Communicators Association - 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